CHEESE COLON
BRAND SITE

選ぶ楽しさ、小さな贅沢

BAKE inc.が展開する、焼きたてチーズタルト専門店「BAKE CHEESE TART」の新業態「チーズころん by BAKE CHEESE TAR」のブランドサイトデザインを担当させて頂きました。

「チーズころん by BAKE CHEESE TAR」は、「今日も、明日も食べたくなるチーズスイーツ」をコンセプトに、デイリーシーンにちょっとした幸せを提供するブランドとして誕生。よくばりに少しずつ、色々な種類を食べることができるような、チーズスフレやチーズテリーヌといったひとくちサイズのチーズスイーツを取り揃えています。

The joy of choice, a small luxury

I was in charge of the brand website design for "Cheese Koron by BAKE CHEESE TAR", a new business model of "BAKE CHEESE TART", a freshly baked cheese tart specialty store developed by BAKE inc.

Cheese Koron by BAKE CHEESE TAR was born as a brand that provides a little bit of happiness in daily life, based on the concept of "cheese sweets that make you want to eat them today and tomorrow. Cheese Koron by BAKE CHEESE TAR" was born as a brand that offers a little bit of happiness in daily life, based on the concept of "cheese sweets that you want to eat today and tomorrow.

今回のサイトデザインにおいては、ブランドコンセプトが持つ、「選ぶ楽しさ」や「小さな幸せ」、「ひとくちサイズながらもたくさん展開されたスイーツ」、そういった、ただただ美味しいということだけでなく、見ていてわくわくするような楽しさがサイト上でも表現できるように注力しています。
色味はもちろんのこと、様々な形状のシルエットのモチーフがあちこちで動きまわり、触りたくなるような柔らかさも意識してアニメーションが作成されています。

For this website design, we focused on expressing the brand concept of "fun to choose," "small happiness," and "a large variety of sweets in bite-sized portions," which are not only delicious but also exciting to look at. It is not only delicious, but also exciting and fun to look at.
In addition to the colors, the silhouette motifs of various shapes move here and there, and the animations are created with an awareness of softness that makes you want to touch them.