THROW BRAND SITE

beauty experience inc.

WEB SITE

BE CHIC WITH BEAUTIFUL COLORS.

業務用ヘアカラー剤 THROWのブランドサイトデザインを担当させて頂きました。プロダクトやパッケージ、ブランドブックと同じコンセプト・世界観のもと、美容師の方に使ってみたい!と思ってもらえるデザイン、UIを目指しました。また、業務用製品でありながら、ヘアカラーに特化したメディアとしてお客さまに直接コンテンツを届ける仕組みや、従来の美容業界ではあり得なかったディーラーを介さないサンプル請求の仕組みなど、webやsnsを利用した今までには無い施策が随所に組み込まれています。

We were in charge of designing the brand website for professional hair colorant, THROW. With the same concept and worldview as the product, packaging and brand book, I want to use it for hairdressers! We aimed to create a design and UI that would make people think, "What is this? In addition, even though it is an industrial product, it has many measures that have never been taken before using the web and ns, such as a system to deliver content directly to customers as a media specializing in hair color, and a system for requesting samples without going through a dealer, which was not possible in the conventional beauty industry.

HEADING

Brandon Grotesque - Bold

TEXT

Noto Sans CJK JP - Regular

SIMPLE IS BEST

サイト全体のUIはプロダクトやパッケージと同じくシンプルに。要素を極力減らしながらも、質素には感じさせないよう、雑誌のようなレイアウトを取り入れるなど、製品写真やモデル写真が一番魅力的に見えるデザインを心がけました。

The UI of the entire site was kept simple, just like the products and packaging. We tried to make the product and model photos look the most appealing by using a magazine-like layout that minimizes the number of elements but doesn't give the impression of simplicity.

TOTAL BRANDING

製品、パッケージ、パンフレット、webサイト、それぞれはとてもシンプルなものですが、全てを高いクオリティでブレずにまとめ上げた事で、確固たるTHROWの世界観を構築することが出来ました。

The product, the packaging, the brochure, and the website are all very simple, but we were able to build a solid world view of THROW by putting them all together in high quality.

DIRECTOR
Yuma Iwakata
ART DIRECTORS
Asato / Yuma Iwakata / Kenichi Tanaka
DESIGNER
Kenichi Tanaka
FRONT-END ENGINEERS
Kenichi Tanaka / Yuma Iwakata / Miki Sumino
PHOTOGRAPHERS
Kentaro Kambe / Ryohei Sato (Climbers inc)
VIDEOGRAPHER
Kentaro Ohama
CASTING
Yukari Imai (magNese Co.,Ltd)
STYLIST
Mie Nishitsuji
HAIR STYLISTS
Naoto Kimura / Takashi Iida / Daisuke Horinouchi
ILLUSTRATOR
Ayumi Tsuchida
WRITER
Ayana Fukuda Takazawa

NEXT PROJECT

THROW PROFESSIONAL HAIR COLOR